How do I know if a brand is available?
For know if a brand is filed, simply go to the website of the National Institute of Industrial Property and enter the name of the brand. This database also contains the brands European and international registrations.
The brand must meet defined qualities: euphonic: pleasant to hear and easy to pronounce, memorable: distinct from competitors in the minds, evocative: appropriate to the offer, its positioning, declinable: the root of the brand can be used for other offers.
The characteristics of the mark 1 a. Definition. A trademark is a sign of identification used to distinguish products or services. … 2b. The possible forms of a mark. … 3 tbsp. The essential qualities of the 4 d. Brand protection. …
declinable: the root of the brand can be used for other offers. d. Trademark protection A company wishing to have a name must submit a request to the National Institute of Industrial Property (INPI), which provides trademark protection.
Afterwards, the applicant obtains the protection of the trademark rights. Exception: well-known marks (= known to a large public) will be protected even if not registered. However, well-known trademarks are often registered with the INPI. 1993: community trademark. Single filing system = protection throughout the territory of the EU.