What are the most important terms in media planning?
the media–schedule uses many indicators such as: Cost per mile, Gross coverage point, Target coverage rate, etc.Media planning : definition
- The targeted targets.
- The types of messages to be transmitted (visual, technical, etc.)
- The available budget.
Setting the objectives of a media plan depends on the desired results through the different actions. Wanting to increase turnover can be different from wanting to improve your brand image. Each objective requires an anticipated and planned strategy with precision and clarity.
It is generally led by a “media planner” who is responsible for optimizing the audience by using the appropriate media while respecting the budget. Several media planning software are available, including data relating to the target audience. To develop a media plan, many performance indicators are used.
Media planning, also called media plan, is a plan that consists of studying, grouping and then selecting the media and media to be used in the context of an advertising campaign as well as the distribution times adapted to the message that a brand wish to transmit.
The choice of supports and media is based on the objective set by the company, the message it wishes to convey and its persona.