What is Rolex’s strategy?
- What is Rolex’s strategy?
- Who manages Rolex?
- How is a Rolex made?
- Why is the Rolex logo a crown?
- Why do Rolex watches increase in value?
- What is Rolex’s target?
- Who makes Rolex movements?
- Why is a Rolex so expensive?
- Why is it difficult to buy a Rolex?
- Why the Rolex green color?
- Why are the Rolexes called Oyster?
- Do Rolexes increase in value?
- Who are Rolex’s customers?
- What is special about the Rolex brand?
- What is Rolex Sponsorship?
- What is Rolex’s marketing strategy?
- What is Rolex’s turnover?
The investment that a rolex : the watch does not lose value. It must be able to find a second market if its owner wishes to resell it. VS’is an essential condition to maintain the value proposition of rolex.
rolexfounded in 1905 by Hans Wilsdorf, is a Swiss luxury watch manufacturer.
|Logo of rolex|
|The head office||Geneva, Switzerland|
|Shareholders||Hans Wilsdorf Foundation|
rolex has its own foundry in Plan-les-Ouates The brand designs and made in-house all of the essential components of its watches, from the casting of the gold alloys to the assembly of the elements of the movement, the case, the dial and the bracelet, including machining and finishing.
rolex is also represented by an image of a crown. The latter means a lot of things for the brand. It symbolizes victory, prestige and perfectionism. The golden color represents the rich traditions of the founder and his excellence in the manufacture of watches.
During the following years, rolex focuses on its range of watches– high-end luxury bracelets. The company takes great pride in its ability to create timepieces that can withstand heavy use while remaining water resistant.
rolex target also the wealthy classes of the population with watches whose selling prices vary between 5000€ and 50000€ (it is of course possible to find more expensive ones at auction).
Movements. The Biel site houses the production of movements Watches rolex. More than 2,000 people work there manufacturing and assembly of the hundreds of components required for Rolex movements.
rolexmass production at the highest level The materials favored by rolex are thus able to withstand daily wear and tear for decades while their calibers are not only renowned for their remarkable and long-lasting precision, but also for their ease of maintenance.
Buy a Rolex is a real headache Demand being greater than supply, it becomes difficultsee impossible, to acquire a rolex new in store. List policy he wait for professional models is a huge nonsense.
From the 1950s, in addition to certification by the Official Swiss Chronometer Testing Institute (COSC), rolex will develop its own control criteria. More demanding and more intransigent. Since then, every rolex bears the seal green symbolizing a “Superlative Chronometer”.
THE FIRST WATERPROOF WRISTWATCH In 1926, a major step was taken with the creation of the first waterproof and dustproof watch. Baptized ” Oyster (“oyster” in English), this watch with hermetic case like a safe guarantees optimal protection of the movement.
Many luxury watch brands have been around for hundreds of years and produce some of the most valuable pieces in the world. Few of them, however, have seen their value soar like clocks rolex.
The Rolex customers are people in the upper income class who have a penchant for luxury goods and lead lavish lives.
In addition to the remarkable goldsmith work, the particularity of the Rolex brand is to produce only needle models. In 1953, Rolex developed the Oyster Perpetual Submariner capable of withstanding depths of 100 meters. The Oyster Perpetual Day allows you to have the date, the day of the week displayed in full.
At Rolex, sponsorship is closely linked to the perpetual quest for excellence that can be found in all of the brand’s activities, whether it concerns its watchmaking expertise or its partnerships with great personalities in the fields of sport, exploration and the arts.
New forms of advertising. From 1959, Rolex will change its marketing strategy by being one of the first companies to sponsor sporting events.
With a turnover of CHF 4.9 billion in 2015, it is the world’s leading luxury watch brand ahead of Omega (Swatch group) and Breitling. The company is owned by the Wilsdorf Foundation, a private family trust company. The history of Rolex is closely linked to that of the Wilsdorf family.