What is semiology in advertising?
- What is semiology in advertising?
- How to interpret an advertising image?
- How do brands rely on mythology?
- Which mythological god wears a winged helmet?
- What is the role of semiology?
- Which god Hermes?
- What is the role of semiology in communication studies?
- Why is advertising a consumer of stereotypes?
- What are the stereotypes in advertising?
- What are the goals of female advertising?
- Why were advertising codes used in advertising campaigns?
the advertising wants to convince, the semiologist analyses, at the level of the message, the mechanisms of persuasion. the advertising synthesizes in the concrete, the semiologist resolves in abstract elements. the advertising wonders about what he should do, the semiologist wonders about the facts, and about their meaning.
➢ Different elements of a advertising image that can be the subject of an analysis (non-exhaustive list): Identify the dominant element (the one that catches the eye) List the different objects (and make the connection between the plan and the background for example) the colors (vivid, pastel, black & white, …
Like the mythsthem brands tell stories, have their heroes and operate according to very specific narrative structures. The strength of one myth lies in its universality, and this is precisely what all the brands : be known worldwide.
Its attributes are winged helmet and the wings attached to his sandals. He is often depicted with a caduceus. Hermes was born from the union of Zeus and Maia. By his lineage, he is one of the gods of Olympus.
The semiology is a medical discipline who consists of observing the symptoms to find the disease. The semiology can be applied to advertising, cinema, or even politics.
Hermes was the son of Zeus – the father of all gods – and the Mayan nymph. The Greeks attributed multiple functions to him: he was the messenger of Zeus, his father, guide of the souls of the dead in hell, symbol of prosperity among humans and protector of travellers, merchants and thieves.
L’semiological study makes it possible to convey effective advertising messages intended for customers. It also analyzes the sensitivity and meaning of brands.
See the article on discrimination Advertising is a big consumer of stereotypes since they simplify the organization of social reality. It recovers them, amplifies them and sometimes diverts them.
Stereotypes in advertising. Stereotypes, in sociology, are generalized opinions that most often concern a type of individual, a group or a social class.
Its sole objective: the immediacy and effectiveness of the message. THE dominant and ubiquitous stereotype: the young, beautiful and above all thin woman! Model imposed by the women’s press and advertising conveying a guilt-inducing conformism.
This is why they have always been used in advertising campaigns, because they are based on conventions, codes, representations recognized by the majority.