Why has photography become mass entertainment?
A role of witness As you would have guessed, he first comes to place himself as a real witness since his role is to immortalize a scene that takes place before his eyes, with the primary aim of sharing this last with his contemporaries. He thus represents the guarantor of history.
The pictures are very effective communication tools, whether of real objects, people or places, or more abstract. We attribute to pictures a greater power of communication than that granted to other elements: as we say, “a image worth a thousand words”.
Advertising photography consists of the development, the design, that is to say the staging. This is the most important step. It is necessary to give the best possible image to the product and to live up to the reputation of the brand.
For many businesses, advertising photography is an integral part of their marketing strategy. Contrary to what you may think, it is not to be confused with product photography, which simply consists of displaying a product in detail on a generally neutral background.
It is around the years that we can date the birth of advertising photography as a true discipline. As early as 1929, articles on the subject began to appear in the specialized press. In 1930, Charles Peignot, director of Graphic Arts and Crafts, released the first special issue devoted to photography.
Advertising photography today, showing the current trend. Born in Europe around the 1960s, photographic advertising is a discipline in its own right. From its beginnings it is a subject very present in various articles but mainly in the specialized press.